CST at Play.com Live Event

40,000 teenagers congregated in a two day show at Wembley Conference Centre. The event showcased the best in entertainment and lifestyle experience. From live music to the latest movie trailers, the hottest games, exclusive previews and a number of high-profile celebrities as guests.

The team demonstrated the benefits of the SanDisk memory card range to the public, raising product awareness to PC users, camera users and users of all mobile phone handsets. A Tombola style raffle allowed consumers to participate in a competition to win a valuable 8 GB memory card.

Consumers were asked to dip their hand into bowls containing 200 memory cards; a percentage of them contained a video which when played on their mobile phone, would tell them they were a lucky winner of this massive storage device. Those cards without the winning video also had pre-loaded content, enabling all participants to see the benefits of “Waking up your Phone.”

This was a very popular raffle amongst the attendees to the Show. Ultimately, this allowed the Client Support Team to talk directly, and in an experience-driven way, to a large number of the attendees about the benefits of this Client’s products.

The Client said:

‘Everyone at Willow Park/SanDisk just wanted to say a big thank you for all your hard work over the weekend. Despite it being hectic at all times and hard on the feet, you all remained lively and positive and constantly worked brilliantly throughout the weekend.’